So, you have set up your initial sales funnel and everything has been tested and it all works but now you need to inform people of it and get them to take advantage of your kind offer – Solo Ads are a way of making this happen. A solo ad is a form of advertising that occurs when you buy a one-time spot on someone else’s mailing list.
So, the vendor agrees to send your message out to their subscribers and you get traffic to your offer as a result or so you hope.
Here are 5 ideas to consider to get a successful solo ad campaign.
1. Know Your Niche
You need to fully understand what kind of people you want to get in front of. There is no point buying a spot on s newsletter in the health niche when you are selling chocolate. Hopefully, the vendor would not take your order anyway.
However, it does not mean you need to stick completely to your own industry alone as your people may be found in another industry as well. So, get clear on the interests of the people you are trying to attract and find solo ad providers in those industries.
2. Get recommendations
Before choosing to work with a particular vendor or solo ad provider, get a few references from other people. The most popular vendors will probably have easy-to-find reviews if you do a Google search and you can join in on Facebook groups that deal with solo-ads and see the testimonials being given by happy or unhappy customers before you make a commitment to purchase.
3. Arrange a conversation
Try not to buy a solo ad without making contact with the vendor – Via Skype or actually speak to them on the phone.
4. Get good at writing Ad Copy
Some vendors will create the advertising copy for you so that you do not have to and sometimes that works because they know their list but how can you test that? Choose instead to do your own writing and ask for two versions of your copy to be sent to the list, if possible. Not every vendor will agree to this but it will help you understand what is working and what is not.
5. Start Low And Then Grow
Though it is tempting to throw your money at a solo ad provider so that you can build your list really quickly, do not do that.
Instead, spread your money over a few different providers and see how they perform before asking for a few more clicks from a certain provider that seemed to get good results for you. Remember this is your money so be wise about how you spend it.